Elusive Brand (GB)
Elusive Brand (GB) is yet to win from 5 starts, though has placed once. Best effort: 3rd of 8 at Newcastle (AW) (Oct 2018).
- 0–5Wins / Runs
- 0%Strike rate
- 1 (20%)Placed
- −5.00£1 level staken=5 at SP
- 0.00Fair A/E n=5 · 0.00 incl. margin
- 70Highest OR
- 22dBetween runs (median)
A/E compares actual wins with what starting prices implied. "Fair" strips the bookmaker margin from the expectation, so favourites and longshots are judged on the same footing — figures near 1.00 mean the market priced this horse about right.
KTB Speed and Rating
Best recent Speed 78
How fast the horse ran, as points against the day-corrected standard time for its course and distance: 100 is the median GB Class 4 handicap winner on that code; one point is 0.1% of the standard time. A, B or C is how much the day's card could tell us, not how good the run was. What this means →
| Going | Runs | Best | Median | Since 4 Nov 2025 |
|---|---|---|---|---|
| Standard (AW) | 4 | 78A | 71 | — |
| Good to Firm | 1 | — | — | — |
| Distance | Runs | Best | Median | Since 4 Nov 2025 |
|---|---|---|---|---|
| 6f – 7f | 3 | 89C | 69 | — |
| 1m – 1m1f | 2 | 78A | 75.5 | — |
KTB Speed v1 · batch 15 Sep 2026 · GB & Irish racing only · 5 figures from 5 runs · as at 3 Oct 2026 · a record, not a forecast
Both figures are KTB's own, computed from the archive; no vendor rating enters either. Every run's figure is on its form line below with its grade. Grades measure how much the archive could see, never the merit of the run.
Run style is derived from in-running commentary, which our data provider does not supply for this horse's races.
Pedigree intelligence
Progeny in our archive have won 12.3% of 3,387 runs since Jan 2008 (333 horses).
Weakest on good to soft going: 7.9% from 280. Strongest at trips under 6f (all codes): 16% from 319.
| Going | Runs | Wins | SR | vs sire | This horse |
|---|---|---|---|---|---|
| Firm | 25 | 3 | 12% | −0.3 | — |
| Good to Firm | 591 | 69 | 11.7% | −0.6 | 0 from 1 |
| Good | 720 | 90 | 12.5% | +0.2 | — |
| Good to Soft | 280 | 22 | 7.9% | −4.4 | — |
| Soft | 377 | 38 | 10.1% | −2.2 | — |
| Heavy | 91 | 7 | 7.7% | −4.6 | — |
| Standard (AW) | 1,303 | 188 | 14.4% | +2.1 | 0 from 4 |
| Distance (all codes) | Runs | Wins | SR | vs sire | This horse |
|---|---|---|---|---|---|
| Under 6f | 319 | 51 | 16% | +3.7 | — |
| 6f – 7f | 1,333 | 162 | 12.2% | −0.1 | 0 from 3 |
| 1m – 1m1f | 942 | 121 | 12.8% | +0.5 | 0 from 2 |
| 1m2f – 1m4f | 540 | 58 | 10.7% | −1.6 | — |
| 1m5f – 2m | 149 | 19 | 12.8% | +0.5 | — |
| 2m1f – 2m4f | 75 | 3 | 4% | −8.3 | — |
| 2m5f – 3m | 29 | 3 | 10.3% | −2 | — |
Flat and jumps together (all codes) · since Jan 2008 · as at 4 Nov 2026 · rows under 30 runs muted · win % is the measure, a record not a forecast
5 siblings in the archive, 2 winners — best of them Emma's Letter (GB) (3 wins).
The wins came over 5f–1m2f; the highest grade won is Class 5 (Emma's Letter (GB)).
Family form: Emma's Letter (GB) finished 2nd of 6 at Southwell (AW), 17 Oct 2026.
| Produce | Runs | Wins | Win trips | Best grade |
|---|---|---|---|---|
| Emma's Letter (GB) | 14 | 3 | 1m–1m2f | Class 5 |
| Ghostman (GB) | 13 | 1 | 5f | Class 5 |
| Dama Bianca (GB) | 7 | 0 | — | — |
| Pauseathought (GB) | 1 | 0 | — | — |
| Take That (GB) | 6 | 0 | — | — |
Record by conditions
| Going | Runs | Wins | SR | £1 |
|---|---|---|---|---|
| Standard (AW) | 4 | 0 | 0% | −4.00 |
| Good to Firm | 1 | 0 | 0% | −1.00 |
| Class | Runs | Wins | SR | £1 |
|---|---|---|---|---|
| Class 5 | 4 | 0 | 0% | −4.00 |
| Class 4 | 1 | 0 | 0% | −1.00 |
| Course | Runs | Wins | SR | £1 |
|---|---|---|---|---|
| Newcastle (AW) | 2 | 0 | 0% | −2.00 |
| Chelmsford City (AW) | 1 | 0 | 0% | −1.00 |
| Brighton | 1 | 0 | 0% | −1.00 |
| Wolverhampton (AW) | 1 | 0 | 0% | −1.00 |
| Distance | Runs | Wins | SR | £1 |
|---|---|---|---|---|
| 6f – 7f | 3 | 0 | 0% | −3.00 |
| 1m – 1m1f | 2 | 0 | 0% | −2.00 |
| Jockey | Runs | Wins | SR | £1 |
|---|---|---|---|---|
| Franny Norton | 2 | 0 | 0% | −2.00 |
| Andrew Breslin | 1 | 0 | 0% | −1.00 |
| P J McDonald | 1 | 0 | 0% | −1.00 |
| David Egan | 1 | 0 | 0% | −1.00 |
Splits include every sample, however small — muted rows are under 3 runs. A one-from-one record is a fact, not a trend: read the Runs column before the strike rate.
Form
| Date | Course | Race | Pos | Btn | Wgt | OR | Spd | KTB | Jockey | SP |
|---|---|---|---|---|---|---|---|---|---|---|
| 2018 · 5 runs | ||||||||||
| 19 Oct 18+24d | Newcastle (AW) | Happy 60th Birthday Martin Robson Nursery | 3/8 | 3 | 8-5 | 68 | 73A | 70A | Andrew Breslin | 33/1 |
| 25 Sep 18+22d | Chelmsford City (AW) | 20 Free Bets At totesport.com Nursery | 10/11 | hd | 9-2 | 70 | 78A | 57A | Franny Norton | 12/1 |
| 03 Sep 18+26d | Newcastle (AW) | Racegoers Club 50th Anniversary EBF Maiden Fillies' Stakes (Plus 10) | 5/9 | 1½ | 9-0 | — | 57A | 66A | P J McDonald | 25/1 |
| 08 Aug 18+10d | Brighton | European Breeders Fund Novice Stakes | 3/4 | nk | 8-11 | — | 89C | 66B | David Egan | 11/2 |
| 29 Jul 18 | Wolverhampton (AW) | mymedsuk.com Online Pharmacy Novice Stakes | 4/7 | 2 | 8-11 | — | 69A | 67A | Franny Norton | 14/1 |
Quick answers
- How many races has Elusive Brand won?
- Elusive Brand (GB) has yet to win, from 5 archived starts in 2018. Placed 1 time in total (20% of starts).
- Who trained Elusive Brand?
- Elusive Brand (GB) was trained by Mark Johnston on the most recent run on record, at Newcastle (AW) on 19 October 2018.
- Who is Elusive Brand's sire?
- Elusive Brand (GB) is by Elusive Quality (USA) out of Letterfromamerica (USA), whose sire is Ghostzapper.
- What is Elusive Brand's official rating?
- The most recent official rating on record is 68, from the run on 19 October 2018. The highest on record is 70.
- What is Elusive Brand's sire's record?
- Elusive Quality (USA)'s progeny in our archive have won 12.3% of 3,387 runs since Jan 2008 (333 horses), Flat and jumps together. Weakest on good to soft going: 7.9% from 280. Strongest at trips under 6f (all codes): 16% from 319.
- Who are Elusive Brand's siblings?
- Out of Letterfromamerica (USA), Elusive Brand (GB) has 5 other produce in our archive, 2 of them winners. Most wins: Emma's Letter (GB) (3). Highest grade won: Class 5 (Emma's Letter (GB)). The wins came over 5f–1m2f. As at Nov 2026.